![]() ![]() Generations, on the other hand, are typified by much larger age gaps. To start with, the book’s main characters were in their late twenties and possessed minimal age differences. Why the disconnect concerning who is Generation X? Prominent polling and market research firms, including Nielsen and the Pew Research Center, define Generation X as born between 19. ![]() Marketers and demographers, however, normally consider this generation to be younger - or born later - and potentially now facing their “mid-life” phase. ![]() Such a classification places most Gen Xers now well into their fifties while others approach 65, which is an age commonly associated with retirement.Ĭoupland self-identifies as Generation X and he turns 60 next month.Īdditionally, Billy Idol - the singer fronting a rock band called Generation X that preceded Coupland’s book - was born in 1955. In his book, Coupland explicitly defines Generation X as born in the late 1950s or during the 1960s. Douglas Coupland’s “Generation X” was first published in 1991, so his influential first book is celebrating its 30th anniversary. ![]()
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